When we recommend traditional methodologies, they are optimized for flawless execution.    (For example, since qualitative research is only as good as the recruit that feeds it, we have vetted the most innovative and detail-oriented recruiters in the industry.   Then, we meet every respondent before every focus group as a last minute temperature check.       And our respondent security is second to none.)      

But we are always researching and testing new methods and platforms and will recommend and execute innovative methods when they will lead to richer results.   We regularly design and field:

- online surveys

- online qualitative

- panel research

- mobile specific

- text analytics

- social media research

At MIND, we always design using the most appropriate methods to exceed your expectations and get rich, actionable insights, be they innovative methods or traditional.